AnnMarie Grohs Owner/Instructor
BOHO has written thank-you notes from day one (October 19, 2013). Thank you for riding with us. Thank you for riding with us 100 times. Thank you for being cool. Thank you for the re-tweet. You name it, we’ve thanked you for it. It doesn’t take much time and costs us very little, but the return is huge: our riders are awesome and they reward us with loyalty.
But there are thank-you notes and there are thank-you notes. While sweet and succinct, the automatically generated e-thanks can’t hold a candle to its handwrittten cousin. When you read our emails or texts, do you feel the love we’re sending or hear our voices reading it to you? Not likely. (That is, of course, unless you’re mocking us and doing your best BOHO imitation. And then, by all means keep it up. Seriously, knock yourself out.) But we know that you know that an email and an actual note—one that requires a stamp and a signature—are not the same thing.
In a recent New York Times piece, “The Found Art of Thank-You Notes,” Cristiano Magni, a fashion publicist, explained why he still routinely sends the kind of notes you were forced to send your grandmother if you wanted those crisp $2 bills to keep appearing. “It not only strengthens the bonds between people in your personal life and in business,” he explains, “it also rings an emotional chord.” Expressing gratitude, it turns out, is all about making a personal connection. Saying thank you to someone tells them that you noticed them—that you noticed their effort, their gift, their loyalty. And, as a token of your gratitude, you give them a little bit of yourself.
A 2014 Mardi Gras queen, who had to write hundreds of thank-you notes to her “court,” put it this way: “In the process of opening a note, feeling the paper, seeing the imperfection of the writing, reading the message in another person’s voice, you actually feel like you have a piece of that person in your hand.” OK, ignore the creep factor of that last part and focus on the cool stuff she said. When someone does something for you, it feels good to give of yourself in return, right? By writing a thank-you note, you are essentially telling someone, “You are so important to me and I am so grateful for you that I sat down and gave back.”
BOHO will forever send thank-you notes. And now we vow to do it more often, on different paper, with new pens, and for crazy-fun reasons. So be on the look out for a little handwritten BOHO love.